^{The School of Aviation Economics and Engineering currently offers four undergraduate programs: International Economicsand Trade, Finance, Economics, and E-Commerce.}

1. Introduction to the International Economics and Trade Program

^{With a 23-year history, the International Economics and Trade program is designated as a Guangdong Provincial First-Class Major. It boasts three provincial-level teaching teams, one provincial-level first-class course, one provincial-level teaching and research office, one provincial-level research platform, and over 20 practical teaching bases.}

^{Rooted in the Guangdong-Hong Kong-Macao Greater Bay Area, this program is dedicated to serving the high-quality development of national foreign trade and economic cooperation. Adhering to a talent cultivation philosophy of "Ideological and Political Guidance, Integration of Digital and Real Economy, and Three-Core Competency Improvement", it deeply integrates digital technologies with real business operations to strengthen students’ core competencies including professional application, cross-cultural communication and innovation. The program aims to develop well-rounded, application-oriented talents with a profound sense of patriotism, a global vision, solid professional foundations, and strong practical capabilities.}

^{This program proactively aligns with the development needs of Guangdong’s emerging pillar industries and traditional strengths. It incorporates two micro-majors—“Drone Trade and Commercial Applications” and “Global Expansion of Cosmetics”—into its talent development curriculum, establishing an integrated course system centered on “disciplinary core + industry frontiers.” This approach systematically cultivates students’ professional competence and practical skills in fields such as the low-altitude economy trade and global cosmetics brand operations.}

(1) Major Core Courses

Microeconomics, Macroeconomics, International Trade, International Trade Practices, International Business Law, International Investment, Cross-Border E-Commerce, Accounting, Statistics, Big Data Thinking and Applications, etc.

(2) Micro-Major in Drone Trade and Commercial Applications

Micro-major courses in Drone Commercial Applications: Drone Structure and Function, Drone Airworthiness and Safety, Drone Commercial Applications and Business Model Innovation, Drone Operation, Theory and Practice of Low-Altitude Aircraft Trade.

(3) Micro-Major in Global Cosmetics Expansion

Cosmetic Ingredients and Applications, International Cosmetics Regulations and Market Access, Cross-Border Cosmetics Supply Chain and Overseas Warehouse Management, Skin Care and Beauty Techniques, Global Cosmetics Market Data Analysis.

(4) Career Paths

Work in foreign economic management departments, multinational corporations, and domestic and international trade enterprises, engaging in digital economic analysis, digital trade negotiations, operations, and management.

Engage in work related to overseas market expansion fordrones, low-altitude logistics and supply chain management, andinternational cooperation in the low-altitude economy.

Engage in work related to the international operations of beauty brands, cross-border beauty e-commerce, and cross-border beauty supply chain management.

2. Introduction to the E-Commerce Program

^{The E-Commerce program has a history of nearly two decades. Leveraging excellent teaching resources—including a provincial-level teaching team, a provincial-level practical teaching platform, a provincial-level research platform, a virtual simulation platform for cross-border e-commerce, and a multilingual live-streaming center—the program effectively ensures the quality of talent cultivation.}

^{Rooted in the Guangdong-Hong Kong-Macao Greater Bay Area, this program is dedicated to serving the high-quality development of the digital economy and cross-border e-commerce. Adhering to a talent development model centered on “moral education, digital intelligence-driven growth, and cross-border empowerment,” it cultivates versatile, application-orientede-commerce professionals who possess a sense of national pride, a global perspective, solid professional foundations, and strong practical skills.} 

^{This program proactively aligns with the national “low-altitude economy” development strategy and closely integrates with Guangdong’s distinctive and competitive industries. It incorporates two micro-majors — “Drone Trade and Commercial Applications” and “Cosmetics Global Expansion” — into its talent development curriculum to broaden students’ career pathways and secure a foothold in emerging national industries. This approach systematically enhances students’ professional competencies and well-rounded capabilities in areas such as cross-border e-commerce operations, digital marketing for the beauty industry, and applications within the low-altitude economy, thereby comprehensively strengthening their competitiveness in the job market.}

^{(1) Core Program Courses}

^{Digital Economy, E-Commerce Theory and Practice (Bilingual), International Trade, Introduction to Cross-Border E-Commerce, Cross-Border E-Commerce Practice, Supply Chain Management, Big Data Thinking and Applications, Digital Marketing, etc.}

^{(2) Drone Trade and Commercial Applications Micro-Major Courses}

^{Drone Commercial Applications Micro-Major Courses: Drone Structure and Functions, Drone Airworthiness and Safety, Drone Commercial Applications and Business Model Innovation, Drone Operation, Theory and Practice of Low-Altitude Aircraft Trade.}

^{(3) Cosmetics Global Expansion Micro-Major Courses}

^{Cosmetic Ingredients and Applications, International Cosmetics Regulations and Market Access, Cross-Border Cosmetics Supply Chain and Overseas Warehouse Management, Skin Care and Beauty Techniques, Global Cosmetics Market Data Analysis.}

^{(4) Career Prospects}

^{Graduates can pursue careers in cross-border e-commerce, the internet, foreign trade, the beauty industry, and the low-altitude economy sectors. They are qualified for roles such as cross-border e-commerce operations, digital marketing, cross-border beauty operations, and digital services for low-altitude scenarios. These opportunities not only meet current market demands but also align with emerging future industries, offering a wide range of career choices and significant growth potential.}

3. Introduction to the Finance Major

^{The undergraduate Finance program has a 16-year history since its establishment in 2010. As one of the university’s earliest major programs, it has graduated over 3,000 students to date. Finance is designated as a Guangdong Provincial Comprehensive Reform Pilot Major, a Guangdong Provincial Characteristic Major, and a university-level First-Class Major; the Finance discipline is a university-level Key Discipline and a cultivation base for professional master’s degrees.}

^{This program aims to cultivate well-rounded, application-oriented financial professionals with a solid foundation in financial theory, strong digital finance application skills, an international perspective, proficiency in foreign languages, and practical financial expertise. Graduates are qualified to work infinancial regulatory agencies, fintech departments, financial data analysis units, as well as financial institutions such as banks, securities firms, insurance companies, and fund management firms. The program focuses on developing professionals with a “broad academic scope, a solid foundation, strong language skills, and specialized expertise.”}

^{This program proactively and precisely aligns with national development strategies centered on the “low-altitude economy” and “digital + intelligent” technology empowerment. It closely integrates with Guangdong’s distinctive and competitive industries, establishing a “diverse and interdisciplinary” curriculum system. The talent development plan incorporates two specialized micro-majors—“Low-Altitude Finance” and “FinTech”—to broaden students’career pathways and secure a leading position in emerging national industries, systematically enhancing students’ professional capabilities and comprehensive competencies in areas such asinvestment and financing management for the low-altitude industry, low-altitude financial application scenarios, fintech, and intelligent finance, thereby comprehensively strengthening their employability.}

^{(1) Core Courses}

^{Microeconomics, Macroeconomics, Econometrics, Finance (Bilingual), Accounting, Statistics, Commercial Bank Management, Securities Investment, Insurance (Bilingual), Corporate Finance, Digital Finance, International Finance (Bilingual), International Settlement (Bilingual), Financial Risk Management, Financial Derivatives, and Professional English (Finance), etc.}

^{(2) Low-Altitude Finance Track Courses}

^{Introduction to the Low-Altitude Economy, Low-Altitude Airspace Policy, Low-Altitude Leasing and Financial Assets, Low-Altitude Industry Investment and Financing, Low-Altitude Insurance and Risk Management, etc.}

^{(3) FinTech Track Courses}

^{Introduction to FinTech, Principles of ArtificialIntelligence, Financial Big Data Analysis, Quantitative InvestmentStrategies, Smart Finance Case Studies, etc.}

^{(4) Career Prospects}

^{Graduates can pursue diverse career paths in governmentagencies, public institutions, and financial institutions such asbanks, insurance companies, securities firms, and investment funds, as well as in corporate finance, fintech, smart finance, pan-finance, low-altitude finance, and aviation investment and financing. They are well-equipped to handle management and service roles, meeting thedemands of contemporary development while positioning themselves for emerging future industries. Graduates enjoy a wide range of employment options and significant growth potential.}

4. Economics (Digital Economy Track / Low-AltitudeEconomy Track)

^{The Economics program adheres to the educational mission of fostering virtue and cultivating talent, upholds the philosophy of “interdisciplinary training and integrated innovation,” proactively aligns with national policy needs, actively serves the regional economic development of the Guangdong-Hong Kong-Macao Greater Bay Area, and is dedicated to cultivating practical talent capable of adapting to the demands of the times. The program has continuously implemented bold reforms in talent development and has now established two specialized training mechanisms: the “Digital Economy Track” and the “Low-Altitude Economy Track.”}

^{This program proactively addresses the development needs of Guangdong’s emerging pillar industries. It has integrated two micro-majors—“Drone Trade and CommercialApplications” and “Drone Applications and EmergencyManagement”—into its talent development curriculum, establishing an integrated course system centered on “core disciplines + industry frontiers.” This approach systematically cultivates students’ professional competence and practical skills in the fields of the low-altitude economy, trade, and management.}

^{4.1 Digital Economy Track}

^{(1) Educational Objectives}

^{Actively embracing the trend of digital economic development and guided by the “Overall Plan for the Construction of Digital China,” this track integrates classical economic theories with cutting-edge digital courses. Through the curriculum modules of “Digital Analysis and Applications”and “Digital Operations and Services,” it focuses on cultivating applied, multidisciplinary professionals who meet the needs of the digital economy. These professionals have the ability to innovatively integrate digital and economic thinking, understand the essence and operational principles of the digital economy, and possess an international perspective and foreign language proficiency. They master fundamental skills in digital analysis, digital management, digital operations, digital governance, and digital services, enabling them to excel in roles within digital economy-related administrative departments, financial institutions, industrial and commercial enterprises, and research institutions.}

^{(2) Core Courses}

^{Microeconomics, Macroeconomics, Accounting, Statistics, Finance, Digital Economy, Data Factor Market Analysis, Big Data Thinking and Applications, Data Mining, Data Visualization, Digital Trade, Digital Strategy, FinTech, etc.}

^{(3) Major Career Paths}

^{E-commerce platforms, internet companies, consulting firms, financial institutions, digital operations companies, and various enterprises and public institutions.}

^{4.2 Low-Altitude Economy Track}

^{(1) Program Objectives}

^{Through the curriculum modules of “Low-Altitude Technology Application and Management” and “Low-Altitude Operations and Services,” the program aims to cultivate applied, multidisciplinary professionals who meet the needs of the low-altitude economy. These professionals possess both strategic planning and operational thinking skills for the low-altitude industry, understand the development models and operational principles of the low-altitude economy, and master relevant skills in low-altitude economic management, low-altitude logistics operations,urban air mobility services, low-altitude tourism, and emergencyrescue. They will be capable of working in government administrative departments, low-altitude operation enterprises, aviation service agencies, and related research institutions.}

^{(2) Core Courses}

^{Introduction to the Low-Altitude Economy, Transportation Economics, Operations Research, Statistics, Management, Finance, Introduction to Low-Altitude Logistics Management, Aviation Economics: Theory and Practice, Low-Altitude Data Analysis and Applications, Low-Altitude Economic Policies and Regulations, SmartAviation Transportation Services, etc.}

^{(3) Major Career Paths}

^{General aviation enterprises, drone operation companies, low-altitude logistics enterprises, low-altitude cultural and tourism organizations, Urban Air Mobility (UAM), local regulatory agencies, and local low-altitude flight service support units.}