1. Chinese Language and Literature
The Chinese Language and Literature program is one of the earliest undergraduate programs established at SCBC. It began admitting students in 2007. The program follows a “Chinese + English + Creative Writing/ChineseLanguage Education” model, cultivating well-rounded professionals who articulate in speech, proficient in writing, and skilled in teaching. This program effectively meets the economic, social, and industry development needs of the AI era and stands out uniquely among Chinese Language and Literature programs at domesticuniversities. Graduates can pursue careers in primary and secondary schools, basic education management agencies, Party and government organs, enterprises and public institutions, as well as cultural and creative content production organizations.
Core Courses: Introduction to Literature, Classical Chinese Literature, Modern and Contemporary Chinese Literature, Foreign Literature, Introduction to Linguistics, Modern Chinese, Classical Chinese, Applied Linguistics and Language Use, Writing, Creative Writing, Theory of Chinese Language Teaching, Chinese Language Teaching Design, Chinese Language Teaching Skills, etc.
2. International Chinese Education
This program is grounded in the field of international Chinese language education, dedicated to promoting Chinese language globally. Aligning with the global trends in Chinese language education, it has developed distinctive features such as “Major + Japanese” and “Major + Korean,” training Chinese language teachers for non-native speakers. Graduates can pursue careers related to Chinese language teaching, language application, and foreign affairs services at various schools and educational institutions both domestically and abroad, as well as in government administrative agencies, foreign affairs units, foreign-related enterprises, foreign trade organizations, news and publishing, and cultural tourism sectors.
Core Courses: Introduction to Linguistics, Modern Chinese, Classical Chinese, Introduction to Literature, Writing, Classical Chinese Literature, Modern and Contemporary Chinese Literature, Foreign Literature, Theory of Chinese Language Teaching, Introduction to Teaching Chinese as a Foreign Language, Chinese Classroom Teaching Methods, Contrastive Linguistics and Characteristics of Chinese, Cross-Cultural Communication, etc.
3. Internet and New Media
This program aligns with trends in artificial intelligence and new media technology and meets the development needs of the media industry in the AI era. It focuses on cultivating versatile and innovative professionals with competencies in new media operations, online public opinion management, new media content production, and the application of new media technologies. Graduates can pursue careers in new media companies, converged media centers, online information management agencies, Party and government agencies, enterprises, and public institutions, engaging in professional work related to new mediacontent production, new media operations, online public opinion analysis, government new media management, and drone aerial photography.
Core Courses: New Media Communication, Introduction to Communication Studies, Photography and Videography, Drone Aerial Photography and Applications, Digital Image Processing and Video Editing, Short Video and Micro-Drama Production, Web Design and Development, Data Visualization and Dynamic Presentation, New Media Data Analysis and Applications, Integrated Marketing Communication, Online Public Opinion Monitoring and Analysis, and Live Streaming Technology Applications, etc.
4. International Journalism and Communication
Rooted in the Guangdong-Hong Kong-Macao Greater Bay Area, this program specializes in international brand communication and intelligent international communication. It explores a training model combining “international communication narratives + drone operation + intelligent video production” to cultivate application-oriented, innovative professionals with a global perspective, omni-media communication literacy, and artificial intelligence operational skills—individualsready to make their mark on the world. Graduates can pursue careers in international organizations, multinational corporations, media institutions, converged media centers at enterprises and public institutions, and international brand consulting and planning firms.
Core Courses: International Communication, Brand Planning and Management, Practical International Brand Communication, New Media Operations, New Media Advertising Creativity and Planning, Drone Regulations and Flight Principles, Drone Aerial Photography and Creative Production, Visual Language of Aerial Photography, VR Panoramic News Production, Data Visualization, Public Relations, Photography and Videography, Online Public Opinion Monitoring and Analysis, World Politics and Economics,etc.
5. Broadcasting and Hosting Arts
This program aligns with the demands of the era of artificial intelligence and social media. Building on the university’s strengths in journalism and communication, it focuses on cultivating linguistic expression and creative broadcasting and hosting skills, while emphasizing the development of AI application skills and live-streaming capabilities. Graduates can work as news anchors, live streamers, program hosts, on-camera reporters, exhibition guides, and publicity planners in broadcast media, online platforms, government and party agencies, enterprises and public institutions, as well as exhibition venues.
Core Courses: Introduction to Communication Studies, Mandarin Phonetics, Voice Training for Broadcasting, Fundamentals of Broadcast Performance Creation, Verbal Expression, Radio Broadcasting and Hosting, Television Broadcasting and Hosting, Hosting Skills Training, Art of Broadcasting and Hosting, Artificial Intelligence and New Media Communication, Online Streaming and Live Broadcast Applications, Photography and Visual Communication, English Broadcasting and Hosting, etc.
