I. Overview
The School of Culture and Communication is one of the earliest established liberal arts schools at SCBC. With moral education and talent development as its foundation and guided by the “New Liberal Arts” initiative, the School adheres to the educational philosophy of “solidifying fundamentals, strengthening practice, cultivating qualities, and enhancing capabilities.” It is committed to cultivating application-oriented, innovative, and multidisciplinary professionals who possess broad humanistic literacy, a solid academic foundation, and strong professional skills, along with an international perspective, a sense of national pride, and cross-cultural communication abilities. Rooted in the Greater Bay Area, the School extends its influence nationwide to serve the development of industries, the economy, and society.
The School offers five undergraduate programs: Chinese Language and Literature, International Chinese Education, Internet and New Media, International Journalism and Communication (with a specialization in International Brand Communication), and Broadcasting and Hosting Arts. Correspondingly, it comprises the Department of Chinese Language and Literature, the Department of International Chinese Education, the Department of Internet and New Media, the Departmentof International Journalism and Communication, the Department of Broadcasting and Hosting Arts, and the New Media Technology Laboratory Center.
2. Faculty and Students
There are currently approximately 3,300 students enrolled. There are 80 full-time faculty members, including 18 professors, 7 associate professors, and 28 faculty members holding doctoral degrees. The School has also appointed several renowned scholars from home and abroad, media experts, and industry leaders to serve as mentors. The faculty includes one recipient of the Special Government Allowance from the State Council, one “New Century Excellent Talents in University (NCET)” Ministry of Education, two National Leading Talents in the Press and Publication Industry, two Chief Experts for Major Projects of the National Social Science Fund of China (NSSFC), one Provincial Distinguished Teacher, and two “Outstanding Teachers of Nanyue.” In addition, Two faculty members have served asmembers of the Ministry of Education’s Teaching Guidance Committee for Journalism and Communication Programs; one has served as Vice Chair of the Ministry of Education’s Teaching Guidance Committee for Vocational Education in Journalism and Publishing; and one has served as a member of the National Steering Committee for Professional Degree Graduate Education in Journalism and Communication. Over the past five years, one faculty member has won second prize in the National Simulation Teaching Competition, one has won the Special Prize in the Guangdong Province Undergraduate Teaching Competition for Mid-Career and Young Faculty, and three have won third prize in the Guangdong Province Young Faculty Teaching Competition.
3. Distinctive Features and Highlights
The School has established a disciplinary framework that integrates language and culture with journalism and communication. It has implemented a talent development model of “Major + Foreign Language (Less Commonly Taught Languages) + Micro-Major,” emphasizing a balanced focus on native language proficiency, cultural confidence, and cross-cultural communication skills. The program strengthens students’ proficiency in English and less commonly taught languages, cultivates professional skills tailored to industry needs, and has established a four-dimensional, integrated education mechanism comprising “classroom instruction—laboratory and practical training—social practice—international exchange.”
The School places strong emphasis on advancing the integration of industry and education, fostering collaborative talent development among the university, media outlets, and enterprises. It prioritizes aligning practical instruction with industry standards and has established modern experimental facilities—including live-streaming studios, new media editing labs, multifunctional film studios, high-performance Apple computer labs, and a black-box theater—to provide comprehensive hands-on training covering the entire process from content creation to digital dissemination. The school has established in-depth partnerships with mainstream media outlets and internet companies—including Guangdong Radio and Television Station, Singyou Yinhua, Bailong Holdings, and Golden Orange Media—to jointly build internship and practical training bases, providing students with front-line practical platforms and opportunities to participate in industry projects.
The School has established an open platform for external cooperation and exchange. Each year, it offers outstanding students one-year exchange programs at renowned domestic universities such as Hubei University, Guangdong University of Foreign Studies, and Guangdong University of Finance and Economics, as well as short-term study and exchange opportunities in the United States, the United Kingdom, Australia, and other countries.
The School places great emphasis on comprehensively enhancing students’ overall quality and capabilities. In recent years, students have won more than 100 awards in various national, provincial, and ministerial-level academic competitions, including the “Challenge Cup” and the “College Students’ Advertising Art Competition.” Graduates possess solid language skills, outstanding professional competence, and strong cross-cultural adaptability. They are widely employed in fields such as education, media, cultural creativity, public affairs, and corporate operations, and are highly regarded by employers. The School is dedicated to establishing itself as a “Base for High-Quality Graduate Student Recruitment” for renowned domestic universities andactively encourages students to pursue further studies at prestigious institutions both in China and abroad. In recent years, dozens of students have been admitted to famous universities in China and foreign universities ranked in the top 100 of the QS World University Rankings to pursue master’s degrees, and the quality of our talent cultivation continues to receive high recognition from society.
